Ok, so I added the pink bits to the picture (although maybe Google might like to consider this pretty trimming?) but it is quite gratifying to find one's SEO efforts for Qanvas have been rewarded with the number 1 slot on Google.
SEO - or Search Engine Optimisation - is the current buzzword for website success. You may have a lovely-looking site, but you need it to be visible to Google in certain ways so that it can be found on the internet as everyone uses a search engine to find stuff these day. And, as we all know, if it's not on the first page of a Google search, then most punters will never see it. SEO is the new dark art of getting your website to the top slot.
A lot has been written about Google's latest programming algorithm (called 'Penguin' for some reason) and it has upset the apple cart for a lot of established big company websites mainly because, frankly, they had some pretty dodgy ways of boosting their Page Ranking. Google got wise to this, saw that it was undermining people's faith in the quality of Google's search and recently changed some of the rules of how it ranks websites on its pages.
So what is the answer now? Well, not surprisingly, there are many but here is a quick guide to the ones I found most helpful and effective:-
- 1. Choose your domain (and company) name carefully. You want something that people can pronounce but maybe has a quirky spelling to separate it from the crowd.
- 2. Make sure your word content has lots of relevant keywords which help describe what your site is about and what it is selling. You can add meta keywords to the code in your site but these aren't rated as highly by Google any more.
- 3. Include a blog within your site. Google loves regularly updated content and a blog is a great way to please Google and connect with your visitors. And add an RSS Feed to help this even further.
- 4. Lastly - and most importantly - have lots and LOTS of great quality links from other websites which are relevant to your content and are REAL - no more Link Farms which just provided junk links from thousands of empty sites set up for the purpose of fooling search engines.